Posted by: Chad | January 11, 2014

Clients, Agencies and Trust

Recently I was taken aback This morning I was punched in the face by a piece I read on client/agency relationships.  Here you go Hank, here is the link you probably wanted  .

Hank, sir, if what I have read is true, bottom line, you do not trust clients.

I am on the client side.  I do the marketing for a medium size manufacturer/distributor.  I have a budget.  I work with 3 (yes 3) local agencies.  I market B2B.  I chose these agencies based on quality, service, trust, and of course, cost.  I believe that I use each agency for what I know they do GREAT.  They understand my business.  If one of them brings me a “free” idea, there is either a yes, or a no.  There is no theft involved.

These relationships did not start with RFP’s, fake budgets, free ideas or agency reviews.  They started with friendships, referrals and TRUST.  If I work with an agency (or any other partner for that matter), I trust them, and I want them to trust me.  I want them to do the right thing and I will do the right thing.

Hank, there are more clients like me, than like the ones you describe.

My advice to agencies:

  • build relationships
  • engage your clients, personally, professionally and consistently, on Twitter, on Facebook, on Instagram, on LinkedIn and face-to-face.  Find a soft spot.  Do they like the banter on Twitter? Do they go to an association meeting the second Wednesday of the month?
  • Your friends and family typically do not rip you off, if you treat your clients as such, they will not either

My advice to clients:

  • agencies are partners, it is a two way street
  • if you work appropriately with agencies, they can be a beautiful addition to your marketing department
  • working with an agency is not a transaction, be nice

I will step down now. #OffSoapBox

Posted by: Chad | May 30, 2013

Persuasive Technology …. User Experience


I am at a Marketing Conference.

But, not just any conference, I am attending #BMABlaze, put on by the International Business Marketing Association. The best conference I attend yearly.

Second session, second day, it hit me in the head, an idea that completely baffled me.

The discussion was devices
and user experience
and content
and persuasion
and, of course, marketing

On a slight tangent, the panelist spoke of a refrigerator, a refrigerator with a computer chip in the door. This chip technology had the “intelligence” to:

Record when you open the door, track what you took out, put that item on a list, order that item from your grocery store. You eat and you pick up (or get delivered) your groceries that have been shopped for you.

I typically embrace technology. But, I can’t lose the human touch, I need human interaction. As we discuss mobile, social, data, habits, trends and technology this week, consider reality.

750 of us have come together in person, to learn from each other, yet we are hearing more and more about tools and technology that separate us from human interaction.

I will go to the grocery store and pick out my own flour tortillas.
I will pick up the phone and talk.
I will leave my bubble that technology and tools create.

Posted by: Chad | March 11, 2013

Has it really been that long?

Very recently, I ran into a ‘social media’ tool that reminded me of my love/hate relationship with social (mostly hate).

Over 3 years ago, my friend Scott posed the question, “Can You Quit Social Media?”

My answer was, “not entirely”.  Since then, I have been more in the camp of, “Show me a good business purpose and I’ll bite”.  So, from there, I am slow to try and even slower adopt personally.  For me personally, I have never found that social medium that I want, really want.  The one that I could not quit.

Until I met you  .. I love you YELP

Yes, I know you have been around for years and I didn’t notice.  But, I did now.

Why the sudden love?

  • you play well with iPhone, especially your maps
  • I need to find a restaurant for upcoming travel, bookmark it, and map it later, you are there for me
  • you let me make a restaurant reservation, right now
  • you are so much more that a place to eat
  • monocle is cool (doo-rag and shades cool)
  • you help me know what I am getting into, I like to know what I am getting into

So, I will amend my answer of 3 years ago to, “If all social tools had the real life value of Yelp, no I would not quite”

Don’t miss the watermelon incident here:

Because every post needs a picture


Posted by: Chad | September 9, 2012

Throwing a Watermelon off the Roof

You ever wonder what would happen ….

No, probably not …. either way …. anything for the kids

Posted by: Chad | July 27, 2012

The Orange Cone

Just look around, it is everywhere




Posted by: Chad | July 19, 2012

Slayer vs. Cheesecake … on a hot day

This past weekend, I once again had the opportunity to go to a great metal show.  I have been spoiled for the past 2 years, as a friend of mine scores tickets to the best heavy metal concerts on the east coast (Metallica, Megadeth, Slayer, Anthrax, Testament, Death Angel, Iron Maiden, Slipknot, etc).

The day started with a 4 hour drive to Atlanta and a pregame meal at The Vortex.  The Vortex was an incredible burger joint, here is my review on Yelp.  While at The Vortex, a friend of ours, back in Charlotte, posted on Facebook, “Nothing like a good cheesecake on a hot day”, thus the blog post name.  Between PBR’s and a Buffalo Burger and a Slayer concert, we were now thinking about silky smooth cheesecake …. well, no, not really.

We were actually in town for the Mayhem Festival.  It was an all day event, but we were there to see Anthrax, Motohead, Slayer and Slipknot.


Anthrax headlined the 2nd stage and did not disappoint.  Once again I had the best “seat” in the house (front row center on the rail) from the opener, “Caught in the Mosh”, to the close, “I Am The Law”.  It was the 4th time I have seen them in 2 years, and it never gets old.

Before Motorhead started, As I Lay Dying got to play a few songs …. there was a bunch of screaming.  And, they gave a very poor attempt at the wall of death …. they did not pull it off.

Next up, Lemmy.  It was my first Motorhead concert, and at 66, Lemmy can still rock, opening with “Bomber” and closing with “Ace of Spades” and “Overkill”

Slayer was next.  Slayer is the loudest band I have ever seen.  They were the best band at the festival.  They opened with “Disciple” and “War Ensemble”.  “Seasons in the Abyss” came a bit later and blew everyone away.  The show ended with “Angel of Death”, “South of Heaven” and “Raining Blood”, which may have been the best 3 consecutive songs I have ever seen at any concert.  This was the 3rd time I have seen Slayer in the past 2 years and I will go the next time they are in the area.  Awesome.

Slipknot closed the festival, it was my first Slipknot show.  Slipknot was …. interesting.  A bit of a carnival.  they put on a good total performance, though a bit goofy at times.  Closing with “Surfacing”  …. a fan favorite.

Posted by: Chad | June 22, 2012

Iron Maiden Charlotte

Iron Maiden kicked off their 2012 Tour in Charlotte last night.  Great show.  The last time I saw Maiden was 1988, they played the same “Maiden England” tour Thursday.

Alice Cooper opened the show, interesting, entertaining.  Note: everyone in Alice’s band is younger than me, Alice is 64.  School’s Out was released when I was 3.

Bruce Dickinson was awesome, if you look up “COOL” in the dictionary, there is a picture of Bruce.


Here is a couple of poor quality pictures….


Alice Cooper


Iron Maiden


Here is the Iron Maiden set list.


Can I Play With Madness

The Prisoner

2 Minutes to Midnight

Afraid to Shoot Strangers

The Trooper

The Number of the Beast

Phantom of the Opera

Run to the Hils

Wasted Years (My all-time favorite Maiden tune)

Seventh Son of a Seventh Son

The Clairvoyant

Fear of the Dark

Iron Maiden

Aces High (Encore)

The Evil that Men Do

Running Free


Posted by: Chad | June 8, 2012

The Greatest Minds in B2B Marketing #BMAGrow

For the past 5 year, with the support of my employer and our local chapter, BMA Carolinas, I have had the opportunity to meet with the greatest minds in B2B marketing for a few days each and every year.  This has created many friendships and given me the knowledge and support to TRY to be the best at what I do … YES, this conference, and YES, this organization.

I wrote about it LAST YEAR and the conference only got better.

The best POST I have seen so far this year, from Tell Your Story Brand Communication.

A nice BIT in B2B Magazine.

Some of my thoughts from this year:

  • Social is big.  It is a huge part of the B2B Marketing mix and it is a huge part of our lives.  The rubber meets the road when our business life and that marketing meet.  Kind of like going to the store for a Coke, blowing your nose with a Kleenex or using a Post-It note.
  • “culture is what you do and how you do it” ….. “brand is the image you create and experience you deliver” ….. “marketing isn’t a function, it is the integrated fabric that makes the firm run” ….. thank you for that Motorola, and yes George, Eduardo is smooth
  • Jim Stengel was one of my favorite speakers (former CMO, P&G).  I loved his take on P&G and B2B Marketing, went something like this ….. “P&G sells to businesses, they also put some money in, to create demand” …. he also said, “start big, start small, just start”, I couldn’t agree more
  • “seek participants, not targets” – Kathy Button Bell (She also will win the award for, my favorite person I met for the first time that won’t remember me)
  • Stephen Liguori said, “If you can figure out how your customer wins, you will never go wrong”.
  • Fred Reichheld was awesome, note to self: learn more about the Net Promoter Score.
  • Guy Kawasaki was a great speaker, 1st timer for me.  He said to check out the Justin Bieber Movie for marketing lessons ….. I will (don’t tell my kids)

On a more social note:

  • The “networking” at the conference is great, Paris Club for Chapter Leaders (buffet of lobster tails and shrimp as big as your thumb), House of Blues for ALL attendees, meet the CMO, all stellar ideas
  • I love seeing the chapter leaders from around the country, KC and Chicago came strong this year, and Colorado always does
  • Yes, some friends humored be with a trip to the best pizza in the world, Giordanos

My favorite statements of the week (forgive me for not citing the source):

  • People buy from people they know, like and trust
  • Customers need contrast to move away from the incumbent

The bottom line:

Gary Slack put on one heck of a conference.

These guys are awesome too….

See you next year.

Posted by: Chad | April 17, 2012

Caribbean Vacation

It doesn’t hold a candle to Chevy’s, but, I’ll take it.






Just a teaser, more later

Posted by: Chad | April 14, 2012

How to replace a starter in a 2000 Dodge Caravan

“And men, remember, if the women don’t find you handsome, they should at least find you handy” – Red Green

Step 1: Purchase starter at AutoZone, 90 bucks for the starter, 70 bucks for the refundable core.

Read More…

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